Dual Design Dynamo: Navigating the Art of Scaling Two Unique Design Systems.
Currency's design system functions as a scalable and dynamic framework meticulously designed to empower designers, engineers, and project teams, fostering both speed and innovation. What sets it apart is its unique ability to serve two distinct products, M&T and Wilmington Trust, each with its look and feel.
In the enterprise landscape, Currency encounters challenges inherent to its expansive scope. Successful implementation hinges on addressing crucial issues, including widespread adoption, clear communication, consistent adherence to guidelines, and management of detached components. Thoughtful solutions are essential to overcome these challenges and enhance the effectiveness of Currency's design system.
Addressing these challenges requires a holistic approach that includes not only technical solutions but also a focus on the human and cultural aspects of the organization. A strong emphasis on communication, education, and collaboration is essential to ensuring the successful integration of Currency within the enterprise product ecosystem. By actively engaging with teams, providing support, and continuously refining the design system based on real-world usage and feedback, will enhance the likelihood of widespread adoption and the realization of the intended benefits of Currency.
Upon joining the team, I encountered an existing design system utilized by a few product teams. However, we confronted significant challenges in scaling effectively, ensuring consistency, and providing adequate education and support, emphasizing the need for systems thinking. Recognizing the need for a strategic overhaul, we initiated discussions about migrating our UI libraries from Sketch to Figma. Taking ownership of this initiative, I applied a systems thinking approach to navigate the complexities of managing two distinct design systems with their own unique look and feel, making the migration process scalable. I spearheaded efforts to educate team members and product teams on the migration process, solving complex problems associated with the transition. Conducting weekly meetings with all teams using the design system, Currency, became a crucial aspect of my role, ensuring a collaborative and scalable approach.
This facilitated continuous updates on our progress, allowed for collaborative problem-solving, and enabled us to prioritize tasks effectively. Additionally, these meetings served as a platform for a 'show and tell' where team members showcased their work, fostering alignment on design solutions and promoting a collaborative atmosphere within the organization.
A methodical approach was employed to tackle the complexity of improving the design and development workflow, emphasizing communication, active listening, and continuous learning. The initial step involved conducting insightful user interviews with key stakeholders, including product owners, designers, and developers. These interviews aimed to comprehensively understand user needs, challenges, and workflow dynamics, providing unique perspectives from diverse roles within the teams.
Subsequently, the gathered information was synthesized and utilized in collaborative journey mapping sessions. Visual representation of the end-to-end user experience facilitated the identification of pain points and bottlenecks in their workflows. The process then transitioned into iterative improvement, where solutions were prioritized based on their impact, and collaborative efforts with the design and development teams were undertaken to address the identified challenges. Continuous feedback mechanisms and regular updates to the journey map ensured that the improvement process remained adaptive and user-centric. This methodical approach allowed for a deep exploration of user experiences, fostering collaborative solutions and ongoing enhancements to the design and development workflow.
Following a thorough analysis of our experiences, we've pinpointed essential actions for effective systems-level scaling. First and foremost, establishing regular cadences with product teams is imperative for transparent communication and gaining insights into their ongoing initiatives. Second, recognizing and adapting to the unique working styles of each team is crucial, ensuring seamless integration of our design system and the delivery of optimal value. Our guiding mantra is to consistently create, communicate, educate, and repeat for sustained success.
To ensure a people-centered approach, we've implemented a series of initiatives:
The Loose Change libraries in Figma function as a dynamic feedback loop within the design ecosystem, providing product designers with a space to share finalized components that are not yet part of the formal Currency Design System. This decentralized approach encourages cross-team collaboration, as all designers have access to Loose Change to add and publish assets beneficial to other teams. The Currency team acts as a governing body, monitoring component adoption in Loose Change to strategically absorb popular assets into the more structured Currency Design System. This user-centric and collaborative process reflects a design philosophy that fosters adaptability, flexibility, and scalability to meet the diverse needs of various teams in the evolving design system.
The primary goal of Currency is to create a scalable and dynamic framework that accelerates productivity and fosters speed in the design and development process. By providing cohesive and consistent design elements, the system ensures a unified user experience across various products and platforms. This cohesiveness is achieved through well-defined guidelines and documentation that serve as a comprehensive reference for designers, engineers, and project teams. Ultimately, the aim is to establish a standardized and efficient approach to design, enabling teams to work seamlessly and efficiently while maintaining a consistent visual language and user experience.
To rely on these three pillars to ensure we align with our north star "The Currency design system helps designers, engineers, and product teams work together to build more cohesive experiences across M&T and Wilmington Trust's line of digital products and services."
Our Figma Libraries serve as the central repository where we meticulously curate and publish approved Currency assets, making them readily accessible for our design teams. Whether designers prefer a browser-based interface or the Figma application itself, these libraries provide a seamless avenue for accessing and implementing approved assets directly into their design work.
Within these libraries, designers encounter a curated collection of design elements, including but not limited to UI components, typography styles, and color schemes. These assets undergo a thorough approval process, ensuring alignment with design guidelines and overall brand consistency. This centralized hub not only streamlines the asset retrieval process but also acts as a single source of truth for our design language.
Our code repositories play a pivotal role in seamlessly translating visual design prototypes into a user interface, embodying a framework-agnostic and efficient approach. Adopting the Inverted Triangle Architecture methodology, our repositories serve as the foundation for a robust and scalable structure.
Within these repositories, developers leverage a comprehensive set of out-of-the-box styles encapsulated in design tokens. These tokens encapsulate design decisions and enable a systematic approach to styling, ensuring consistency across the entire user interface. This framework-agnostic design allows for flexibility, empowering developers to integrate our design system seamlessly into various frameworks and technologies.
Our website serves as an invaluable resource, offering a comprehensive understanding of how Currency operates to benefit you. The documentation encapsulates the core concepts within the system, providing a roadmap for approaching the challenges that Currency is specifically designed to address. This strategic guidance empowers users to make well-informed design decisions, fostering a deeper comprehension of the system's capabilities and potential applications.
In tandem with the documentation, our website features live examples showcasing finalized designs. These examples provide a dynamic and contextual experience, allowing users to explore and interact with real-world implementations of Currency's design principles. Notably, these designs are not mere illustrations; they are accompanied by fully-functional HTML code snippets. This feature goes beyond static visuals, offering users the ability to delve into the code, understand the intricacies of implementation, and even replicate the functionality in their projects.
Some features:
Our commitment to delivering a consistent user experience fostered unprecedented collaboration within product teams. The adoption of a shared design language empowered designers and developers to work synergistically, minimizing concerns about incorrect UI components and ambiguous guidelines. This shift allowed the team to redirect focus toward solving end-users problems, resulting in a growing user base and increased recognition.
The recognition that certain design components held company-specific relevance was a pivotal insight in our journey. This realization prompted us to implement cross-functional and cross-company meetings as an instrumental strategy. These collaborative sessions served as dynamic forums where diverse perspectives from various teams converged. By bringing together individuals from different companies within the organization, we facilitated a rich exchange of insights, experiences, and unique design requirements.
Today, Currency collaborates with nearly 30 product teams, involving over 50 designers and 20 developers. Our design system serves as a unifying force, facilitating seamless collaboration across diverse projects. With products benefiting over 700,000 customers and supporting the workflows of over 18,000 internal users, our journey underscores the transformative impact of a well-executed design system on both team dynamics and user satisfaction.